The King of Soho gin gets berry edition

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The King of Soho is adding a new addition to its colourful line-up with the introduction of the King of Soho Variorum Gin, a berry edition of the original London Dry.

Distributed by Hi-Spirits, The King of Soho Variorum Gin (37.5% ABV) adds a hint of pink and notes of strawberry to complement the essential juniper and citrus flavours of the classic recipe. 

Alex Robson, managing director of West End Drinks, said: “The King of Soho Variorum Gin is a celebration of the colour and style of Soho; a pink berry spirit inspired by the creativity and literature of London’s iconic district, to join our smooth and premium drinks line-up.

“We launched the original King of Soho classic London Dry almost five years ago, and the King of Soho Variorum Gin builds on that success with an appeal to a gin consumer who is looking for a slightly lower ABV and berry notes in their drinks and cocktails. Crafted in London , it reflects the modernity and innovation of our brand and the ever-changing spirit that is Soho.”

The signature serve for The King of Soho Variorum is the Variorum Cooler: 50ml King of Soho Variorum Gin, 120ml Cranberry Juice and 120ml Pink Grapefruit Juice.

The King of Soho Variorum launches in its bright red bottle, in late July (RRP £33.50).

 

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