The Collective is adding a mixed berry flavour SKU to its range of gourmet yoghurts for the first time with the release of its Winter Limited Edition Super Berries (RRP £2.00 for a 450g tub).

The brand has used has used a mix of berries known for their health benefits; boysenberries, acai, blackberries and raspberries. Boysenberries are a hybrid of the raspberry, blackberry, dewberry and loganberry. This is the first yoghurt in the UK to contain them.

Amelia Harvey, co-founder of The Collective says: “Adding boysenberries to yoghurt is a first in the UK and with our Kiwi roots we’re proud to be using a fruit that is so popular down under.”

“Releasing limited editions in this way allows us to keep innovation at the heart of our brand, providing exciting new varieties for consumers alongside the popular flavours in our range.”

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