The Cake Crew, the UK’s largest manufacturer of own-label cupcakes, has announced the launch of a new range, called Beautifully Crafted
The Beautifully Crafted range comes in Salted Caramel, Chocolate, Red Velvet, and Strawberry flavours and all products are hand-finished and made using natural ingredients and no artificial colours, flavours or preservatives.
The new range is available in single (rrp £1.29), twin packs (£1.99), mini 9-pack (rrp £3.49) and 12-cake platter (£9.99).
Bill Smith-Coats, business development director for The Cake Crew, said: “Following extensive consumer research into customer motivation to buy cupcakes, we identified a gap in the market for a premium branded offering for the core target customer of females ages 18 – 35.
”Small cakes are out-performing the market with an 18.8 per cent year-on-year volume increase (Kantar 52 w/e 18/6/17), and specifically cupcakes are the fastest growing category in cakes with 50 per cent faster growth in convenience (IRI September 2016). We wanted to create a beautifully crafted product with a fresh, new-look packaging that delivers an intact cupcake and looks as good as it tastes. Beautifully Crafted will appeal to shoppers in many channels including retail, convenience, forecourts, food service, coffee shops and the travel sector with product and packaging options to suit each sector.”
The Cake Crew Beautifully Crafted range is available now across the convenience channel.