Lights by Tena is adding a new on-pack claim ‘99% felt fresher thanks to lights by Tena’ , following feedback from 611 consumers.
To develop the claim, lights by Tena invited consumers to ‘put fresh to the test’ and share their independent feedback via Facebook or using the dedicated microsite.
To encourage participation, any consumer submitting a review during the promotional period was automatically entered into a randomly selected prize draw to win a monthly delivery of flowers for a year and a £200 Oasis shopping voucher.
Rolling-out in stores now, the new ‘99% felt fresher thanks to lights by Tena’ claim will be appearing on attention-grabbing stoppers on the front of pack, which will protrude into the aisle to disrupt shoppers at point of purchase.
Nicole Tyrer, Brand manager for lights by Tena, said: “We know that shoppers are influenced by the reviews of others and that this can drive purchase at store level, which is beneficial for any retailer stocking products from the lights by Tena range”,
“1 in 3 women in the UK experience light bladder weakness, yet many of them still aren’t using the correct product. With this new claim on every pack of lights by Tena, we can clearly communicate the key benefits of the range and recruit even more women into this growing category.”