British sweet manufacturer Swizzels has transformed its iconic Love Hearts sweets into a unique range of ice lollies.
Manufactured by Brand of Brothers under licence from Swizzels, the ice lollies have been developed using genuine Love Hearts flavours including Cherry, Lime, Pineapple and Lemon. The range contains four pastel-coloured lollies with the well-known fruity sherbet fizz.
The soft textured lollies contain no artificial colours, flavours or preservatives and each ice lolly is just 70 calories. The ice lollies are available in packs of four with an RRP of £2.49.
Swizzels has stayed true to Love Hearts’ romantic heritage with every ice lolly stick featuring a message of love. The lollies are also designed to look like a classic Love Hearts roll, incorporating the retro, well-known brand to ensure it captures the attention of shoppers.
Mark Walker, Sales Director at Swizzels said: “Our Love Hearts brand has been around for over 60 years and is still as popular today as it was when it first launched. By introducing Love Hearts ice lollies in time for the summer months, we are ensuring Love Hearts continue to appeal to a wide audience, driving sales even further.
‘‘We ensured that our Love Hearts messages were made prominent across the range as they are the essence of the brand. The lolly design and vibrant packaging featuring traditional Love Hearts messages give the packs strong shelf impact.’’