MIA, a new super premium ethical food brand, has landed in the UK with its first products – a six-strong range of Madagascan single origin, bean-to-bar chocolates.
Available now, MIA product is crafted in Africa to give greater benefit back to the communities they come from.
The new dark chocolate line includes 100% Cocoa, 75% Dark Chocolate, 65% Coconut, 65% Almond & Coconut, 65% Hazelnut & Cranberry and 65% Candied Orange (RRP £3.99-£4.49 per bar).
The bars come in 75g unique packs in cases of 10 and feature embossing and gold foil finishes to create the texture and shine that provide retailers with the perfect premium point of difference and incredible standout on-shelf.
Brett Beach, co-founder of MIA, said: “It’s been a long but very rewarding journey to bring the brand to market so we’re incredibly excited to have the first MIA products in the UK for the sales push to begin. MIA is more than just our name, it’s our ethos as we’re dedicated to making delicious, unique food fairly in Africa. With the continent’s natural resources, talented entrepreneurs and our eclectic MIA team, we’re confident we can put Africa on the map when it comes to producing the finest, awe-inspiring food products.”
C-stores can get them direct by contacting firstname.lastname@example.org or through Cocoa Runners and Borough Box.