Strongbow has launched a multi-million pound campaign, as part of its exclusive sponsorship of Team GB in Rio 2016.
With a brand positioning ‘Let’s Own It,’ the integrated campaign issues a cry to the nation to get together and roar on Team GB this summer. The campaign will run across a range of media channels including TV, out of home, video on demand, radio, digital and social.
Cindy Tervoort, marketing director at brand owners Heineken said: “We want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB. The pride and enthusiasm we experienced as a nation in 2012 was incredibly special, and we anticipate that our campaign will help the nation feel it once again.”
This is the first campaign to run across all Strongbow variants which include Strongbow Original, Strongbow Dark Fruit and Strongbow Cloudy Apple. It is supported in-store with special Team GB packaging across the whole range as well as a chance for consumers to win limited edition Strongbow Cloudy Apple pint glasses.
The new TVC can be viewed here: https://www.youtube.com/watch?v=nVHFhVKUz5s&feature=youtu.be