Baking brand Stork is launching a new £1.6 million Easter marketing campaign to promote its Stork with Butter.
The campaign will launch with a TV advert, airing on March 7, showing consumers how Stork with Butter can be used to make light and fluffy cakes and is perfect for creating buttery and creamy icing.
The TV ad shows two women baking cakes – one using Stork with Butter and the other using conventional block butter, demonstrating how easy it is to produce fluffy cakes with a buttery taste using the latest innovation from Stork.
The closing frame invites people to search for the brand’s hero Easter recipe: white chocolate Easter Bunny Cake.
Unilever UK brand manager for Stork Pedro Costa said: “We’re excited to launch our Easter campaign which shows that ‘Every Cake’s A Winner’ when you bake with Stork with Butter, producing a rich, creamy icing and a buttery taste every time.”
Stork with Butter has generated more than £2.3 million in value sales since it launched in May 2015 and sold more than 1.83 million units (Nielsen).
Stork with Butter is available in 400g tub format with an rrp of £1.99 and in retail cases of 16.