Storck UK has added two new products to its Christmas confectionery range.
Werther’s Original Golden Mix is a 380g assortment gift pack which Storck hopes will grow the £14.3m sugar gifting category at Christmas. The pack contains a mix of butter candies, creamy filling, caramel fudge, chewy toffee and chocolate eclairs.
Sales director Andy Mutton said: “Christmas represents a huge opportunity for retailers, with 50% of people in Britain giving sweets and chocolates as gifts. The Werther’s range will be supported with significant investment, including a £4m TV campaign.”
Storck has also created a Toffifee Seasonal 400g pack. Designed as a stocking filler, the larger than normal pack is designed to encourage trade up.