S&N UK is to release a viral online advert for Strongbow as its new promotional campaign in cinemas.

The 'Bankers' viral, which forms part of Strongbow's 'rewards hard graft' campaign, received thousands of hits online and significant media attention. It will now appear in cinemas before the films Harry Brown, Law Abiding Citizen and 4th Kind.

The Strongbow cinema activity is part of a major marketing programme for S&N UK's leading cider brand, which also encompasses the 'Strongbow Rewards Hard Graft' TV and radio campaigns, tactical press advertising, a high-profile CRM campaign and the Hall of Fame promotion with talkSPORT.

tel: 01432 352000