The campaign runs until March 2022 and features TV and radio activity.
The Mars brands are donating £100,000 to support UK foodbanks.
The Stroodles range includes biscuit spoons, wheat bran plates and bowls, and wafer cups.
The magnesium-enriched range also contains functional botanicals
The move comes following increased popularity of the single format
The better-for-you bars also have less sugar thanks to revised recipes
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