NESTLé ROWNTREE has launched an on-pack promotion for consumers to coincide with the launch of The Simpsons Movie, which is in cinemas from July.
KitKat, Aero, Rolo and Yorkie packs will all feature Homer Simpson to highlight the instant-win promotion.
Promotional packs will roll out from this month through to July.
Consumers find out if they have won one of 10 prizes of £10,000 by opening the pack and finding a yellow bar.
There are also 100,000 pairs of cinema tickets to win.
Tel 0800 0730 200