KitKat, Aero, Rolo and Yorkie packs will all feature Homer Simpson to highlight the instant-win promotion.
Promotional packs will roll out from this month through to July.
Consumers find out if they have won one of 10 prizes of £10,000 by opening the pack and finding a yellow bar.
There are also 100,000 pairs of cinema tickets to win.
Tel 0800 0730 200