Bacardi Breezer has launched a new flavour in its half-sugar range.
Bursting blueberry joins existing variants zesty lemon, refreshing raspberry and crispy apple.
The new edition means that the half-sugar flavours make up 50% of the Bacardi Breezer range.
A media campaign will kick off in summer and will include consumer print ads, outdoor media and consumer promotions.
Bursting blueberry will be available in single formats, 70cl bottles and four-packs.
RRP £1.49
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