On packs of Hamlet fives and 10s, the word Happiness will replace the Hamlet brand name and the Hamlet ‘H’ will be introduced in the top left-hand corner of the facts.
The promotion for independent retailers will return for a second year with a prize of £5,000 for one retailer and five prizes of £1,000 and 50 of £100. The company is also launching a limited-edition variety pack of miniature cigars exclusively for independent retailers.
The packs will contain five each of Hamlet Miniatures, Fine Aroma, Smooth and Filters.
RRP £39.99; retailers will get a profit on return of 26.6% or 81p per pack
TEL 0800 163 503