Gallaher is hoping to cash in on Christmas as the key selling period for cigars with a new Happiness trade campaign including another chance for independent retailers to win cash prizes of up to £5,000.
On packs of Hamlet fives and 10s, the word Happiness will replace the Hamlet brand name and the Hamlet ‘H’ will be introduced in the top left-hand corner of the facts.
The promotion for independent retailers will return for a second year with a prize of £5,000 for one retailer and five prizes of £1,000 and 50 of £100. The company is also launching a limited-edition variety pack of miniature cigars exclusively for independent retailers.
The packs will contain five each of Hamlet Miniatures, Fine Aroma, Smooth and Filters.
RRP £39.99; retailers will get a profit on return of 26.6% or 81p per pack
TEL 0800 163 503
On packs of Hamlet fives and 10s, the word Happiness will replace the Hamlet brand name and the Hamlet ‘H’ will be introduced in the top left-hand corner of the facts.
The promotion for independent retailers will return for a second year with a prize of £5,000 for one retailer and five prizes of £1,000 and 50 of £100. The company is also launching a limited-edition variety pack of miniature cigars exclusively for independent retailers.
The packs will contain five each of Hamlet Miniatures, Fine Aroma, Smooth and Filters.
RRP £39.99; retailers will get a profit on return of 26.6% or 81p per pack
TEL 0800 163 503
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