DIAGEO is offering consumers the chance to 'Live like a Czar for a year' in its latest promotion for Smirnoff Vodka.
The top-notch prizes include a party in a palace in Russia, private jet flights to Monte Carlo, and a weekend spent on a luxury yacht.
Seven runners-up will also receive prizes.
Some 500,000 bottles of Smirnoff Vodka will feature the promotion and contain caps with a message that tells consumers whether they have won a prize.
The competition will be backed by a £1.4m advertising campaign including TV, radio, press and outdoor ads, which will run though November and December.
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