Kronenbourg 1664 has been given a design overhaul, described by Heineken UK as "Gallic, edgy and more modern".
The revamped packaging is part of a major marketing push to build on the beer brand's reputation and includes a new multi-million pound TV and press advertising campaign which will run from October.
tel: 0131 528 1000
The revamped packaging is part of a major marketing push to build on the beer brand's reputation and includes a new multi-million pound TV and press advertising campaign which will run from October.
tel: 0131 528 1000
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