Glayva has been given a new look to position the brand as a premium and contemporary drink that will appeal to a broader range of consumers.

The bottle now has a black and copper label, intended to give the brand greater stand-out.

The new pack is the start of the brand's Christmas drive, which includes a large-scale sampling campaign and voucher promotions in newspapers.

A consumer competition will offer luxury weekend breaks to Edinburgh, the home of Glayva, and pos will give details of winter serve suggestions.

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