At 4% abv, it is marketed as a lower-alcohol alternative to the original Grolsch Premium lager.
Off-trade promotions will include free glassware to promote Continental-style drinking, and cross-merchandising promotions with cheese and snacks.
The 4% premium lager category has seen 184% growth this year, according to Grolsch.
Blond is available in six x 275ml bottles and four x 440ml can packs.
tel: 01283 513211