Grolsch has brought its newest variant, Grolsch Blond, to the off-trade.

At 4% abv, it is marketed as a lower-alcohol alternative to the original Grolsch Premium lager.

Off-trade promotions will include free glassware to promote Continental-style drinking, and cross-merchandising promotions with cheese and snacks.

The 4% premium lager category has seen 184% growth this year, according to Grolsch.

Blond is available in six x 275ml bottles and four x 440ml can packs.

tel: 01283 513211