This autumn Grolsch is offering UK consumers an 'amplified' drinking experience as it launches a new £13m national marketing campaign. 

Grolsch's Swingtop bottle, imported from Holland, will take the lead in a new advertising campaign, 'Taste. Amplified.'. The poster, press, magazine and online campaign will target men aged 25-34 and will commence on October 5.

To support the launch, added value offers are available to the trade, along with footfall-driving activity, consumer sampling and staff incentives.

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