Grolsch's Swingtop bottle, imported from Holland, will take the lead in a new advertising campaign, 'Taste. Amplified.'. The poster, press, magazine and online campaign will target men aged 25-34 and will commence on October 5.
To support the launch, added value offers are available to the trade, along with footfall-driving activity, consumer sampling and staff incentives.
tel: 01283 513211