KRAFT FOODS is backing Ritz Crackers with a major press campaign in the run up to Christmas.

● The £450,000 investment includes a high-profile advertising campaign in women's magazines supported by outdoor advertising and a new interactive website (www.ritzcrackers.co.uk).

● Sales of the brand in the last quarter of the year are typically nearly twice as high as in any other three-month period.

TEL 01242 236101

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