GLAXOSMITHKLINE's cold-sore market sales leader Zovirax is back on national TV with a £850,000 campaign in January.
The campaign communicates the functional benefits of Zovirax Cold Sore Cream, and features a helmet to symbolise the self-consciousness of sufferers who often want to hide away.
The brand will also benefit from a radical update to its website,, an interactive resource with useful information including how to treat a cold sore and typical triggers.
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