Stoats has launched a new charity campaign, Pot for a Pot, with the aim to raise enough funds to feed an entire African school for a whole year, in partnership with Mary’s Meals.

Following the success of Stoats’ charity partnership with Mary’s Meals for World Porridge Day 2016, the company has committed to partnering with Mary’s Meals on a larger scale with the new Pot for a Pot three-month campaign. Every time a Stoats Original Porridge Charity Pot is purchased, 7p will be donated to Mary’s Meals. The donation from each pot will be used to feed a child in Africa for one meal, with a mug of Likuni Phala porridge.

Throughout August to October, the limited edition Stoats Classic Scottish Porridge Quick Pots will feature the Pot for a Pot campaign.

The campaign will culminate around World Porridge Day, October 10, when Stoats hopes to have raised enough funds to feed an entire African school for a whole year. World Porridge Day is a global celebration of one of Scotland’s favourite dishes and supports Mary’s Meals to provide hungry children across the world with one meal every school day.

Tony Stone, managing director at Stoats, said: “We’re committed to really making a difference with our Pot for a Pot campaign. Following our fundraising around World Porridge Day with Mary’s Meals last year, we’re keen to build upon this further. As an oats company, we know only too well what a good source of energy and nutrition these meals are. It’s a very fitting and important cause for us to contribute to. Together with our customers, we hope to raise enough funds to be able feed an entire school in Africa for a year. So please, enjoy our porridge and do a good deed at the same time by buying our limited edition charity pots between now and October.”