In-Bev has launched seasonal packaging for Stella Artois, along with a TV and outdoor poster campaign. 

The new packs, available in 6x500ml and 10x440ml cans and 15x284ml and 18x284ml NRBs, feature the seasonal message 'Originally crafted for Christmas' to highlight the brand's festive roots.

The seasonal packaging will be accompanied by a new TV commercial and poster campaign reflecting the same traditional theme and using the same message. Stella Artois is also launching a digital initiative, the 'Send a Card, Save a Tree' campaign, which offers consumers the opportunity to send a free Christmas eCard.

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