Spar UK has introduced a new 4-pack format for its Blue Bear energy drink range, now available in participating stores across the UK.
The multipack (RRP: £2.50/4x250ml)) offers shoppers the “same flavour and energy” as the original single cans, but now in a convenient take-home pack, said Spar. The new format delivers “excellent value for money” while offering “strong margins” for retailers, added the retailer.
Myles Mersh, Spar UK category manager, said: “Launching our first take-home Blue Bear 4-pack gives us a real opportunity to grow our share of the energy drinks market. It’s a format that responds directly to shopper demand for great-value, take-home options and one we know will deliver for our retailers.
“Blue Bear has built fantastic recognition since its rebrand earlier this year and this launch builds on that momentum by offering even more choice and value to consumers.”
The Spar Blue Bear range includes:
- Blue Bear 4-pack, 4 x 250ml – RRP £2.50
- Blue Bear Energy Drink 250 ml – RRP £0.75
- Blue Bear NAS Energy Drink 250 ml – RRP £0.75
- Blue Bear Berry Burst Energy Drink 250 ml – RRP £0.75
- Blue Bear Tropic Surge NAS Energy Drink 250 ml – RRP £0.75
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