Smirnoff Raspberry Crush

Smirnoff has added a Smirnoff Raspberry Crush and Lemonade premix can (4.5% ABV) to its ready-to-drink range.

The new 250ml format is available nationwide from 6 April across the off-trade and will be available to purchase as a single slimline can or price-marked-pack. Smirnoff will be supporting this launch alongside the range with marketing investment worth over £2m.

Smirnoff brand manager Camisha Zinke, said: “Following the launch of Smirnoff Raspberry Crush, we were keen to find more ways for people to enjoy the spirit as well as recruit new drinkers to the category - the launch Smirnoff Raspberry Crush and Lemonade premix RTD does exactly that.

“The latest product launch places the brand at the forefront of emerging trends and we’re excited to offer the high-quality, vibrant liquid in a convenient, on-the-go format which retailers can capitalise on.”