Smirnoff Mango and Passionfruit

Diageo has added Smirnoff Mango & Passionfruit Twist premix RTD (4.5% ABV) to its growing flavour portfolio.

The new 250ml format (RRP £2.39) is being rolled out across the off-trade from September onwards. Available to purchase as a single slimline can or price-marked-pack, the launch will be supported as part of the brand’s £2m marketing investment which includes broadcast and digital advertising, social media and consumer activations.