Simply Better with Philadelphia

Mondelez International has launched a new campaign to remind shoppers that meals are Simply Better with Philadelphia.

The campaign includes in-store, digital and social support. As part of the campaign, Philadelphia will be teaming up with Ritz to launch side-by-side, corresponding out of home adverts. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on… it’s simply better with Philadelphia”.

“Retailers can take advantage of the Ritz and Philadelphia partnership to drive linked sales in store”, Nancy Galvin, brand manager for Philadelphia UK, said. “We’re so excited to be rolling out our new campaign for Philadelphia this spring. We want shoppers to know that a good meal doesn’t have to be complicated – instead, they can be made Simply Better with Philadelphia. With its great taste and quality, it’s such a simple and quick addition that can really make all the difference.”