Seabrook Promotion

Seabrook has unveiled its new on-pack promotion – Seabrook Seaside Adventures.

Seabrook Seaside Adventures will see ten lucky shoppers win a UK Seaside break in one of six seaside locations - Blackpool, Isle of Wight, Scotland, Scarborough, Cornwall and Wales - as the main prizes.

Promotional packs also feature exclusive access to a free Seabrook Seaside Pass, offering shoppers discounts on family fun activities throughout the Summer months.

Group marketing director at Calbee, owner of Seabrook Crisps Claire Hooper said: “We have a selection of family weekend breaks for our ten lucky prize draw winners to choose from, including a stay at a luxury family resort in the Isle of Arran, luxe glamping on the Isle of Wight and classic seaside fun in Blackpool.

“Importantly, each promotional bag features a free Seabrook Seaside pass, to help with the expense of entertaining the family through the Summer holidays, at a time when household budgets are still stretched. Our unique-to-Seabrook pass provides discounts at over 70 attractions nationwide – including restaurants, zoos and theme parks!”

Shoppers can enter the Seabrook Seaside Adventures on-pack promotion, which runs until 1 September, using a unique ‘enter code’ printed inside each pack. Thirteen Seabrook multipacks are participating in the on-pack promotion.

Hooper added: “At the start of 2024 we promised our retailers that we would be investing significantly in our brand and business this year. Not only were we back on TV with our brand new Seabrook advert in February and March, but we have also unveiled prime time sponsorship of the latest season of ITV’s ‘In for a Penny’.

“We also know that shoppers look for added value from the crisps and snacking aisle, which is sure to be delivered through this exciting on-pack promotion.”