Schweppes, the nation’s favourite mixer brand (Nielsen MAT, 01.07.17), has announced its biggest ever marketing campaign, focusing on the brand’s 234-year history.
Coca-Cola European Partners (CCEP) is investing £6.6m in the Schweppes brand, which includes the launch of a new premium skittle-shaped bottle inspired by the original Schweppes bottle from 1783.
The Schweppes Classic range features a new brand design and will be supported by OOH, TV and cinema advertising from now until December.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature-shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.
“The last quarter of 2017 is going to be massive for the Schweppes brand. The new look of Schweppes Classic and the unprecedented marketing support will continue to energise one of GB’s most loved soft drink brands in a year whereby we’re celebrating 225 years since Jacob Schweppes first came to London with his bottled bubbles. We’re confident the new campaign will drive sales and category growth for our customers.”
The classic Schweppes bottle is available now in a variety of formats including 200ml glass bottles, 1L PET bottles and 6x150ml or 12x150ml can multipacks.