Schweppes has announced actor Lucien Laviscount as the new face of the brand.
Best known for his roles in Waterloo Road and Emily in Paris, he would bring some “modernity and attitude to the brand”, said the soft drinks brand.
To celebrate the partnership, Laviscount has showcased his “unparalleled charm and charisma” in Schweppes’ series of two new short films.
Laviscount plays the ultimate host, bringing together an eclectic group of friends for intimate gatherings that unfold across the seasons.
The first episode, launching today, sees him artfully curate a stylish summer soiree with a playful twist. The short film encapsulates those feelings of endless summer days, that can be enjoyed with one of a variety of Schweppes serves, said the brand.
“When I’m not filming, I’m all about getting together with friends and family for perfectly mixed drinks and good vibes.” said Laviscount. “Schweppes has always been my go-to mixer for those long, sun-drenched days – that crisp fizz just adds a touch of elegance to any moment. I’ve been loving the new purple Tropical Soda - it tastes and looks amazing. It’s going to be the drink of the summer.”
Commenting on Schweppes’ new ambassador, Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners GB, said: “Schweppes has always been about bringing a touch of sophistication to everyday moments – and this partnership with Lucien brings that to life in a fresh, modern way. His effortless style and magnetic energy perfectly captures the spirit of the brand and where we’re heading next.
“As we continue to expand the Schweppes portfolio with standout serves like Tropical Soda, and now Schweppes Mix, our new range of bar-quality ready-to-drink cocktails, this is a timely and exciting moment to show how Schweppes can elevate any social occasion, from relaxed get-togethers to celebratory nights in.”
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