Woodall’s Charcuterie has launched its snacking salami range in a convenient 40g format with new contemporary pack designs.
Bright, bold colours signify the flavour profile of each variety: Original, Spicy and Gin. This new packaging is designed to appeal to a younger audience and create maximum impact on shelf.
These have been created to appeal to consumers seeking out products which have a high protein content. Made from the highest quality British outdoor bred pork, they are also lactose and gluten free.
“We wanted to open the Woodall’s brand to a new consumer and a new occasion” says James Crease, sales manager of Woodall’s. “We thought that the best way of doing this was to create a look for these products which reflected our rich heritage, with a premium, contemporary design; more suited to a snacking format.”
Woodall’s Snacking Salamis come in 12 x pack cases and retail from £18. See on-line for wholesalers or to buy from the website www.woodallscharcuterie.co.uk