AG Barr has launched special packs of Rubicon soft drinks to help celebrate Diwali, the festival of lights.
The new packs will be available in Mango, Guava and Passion flavours. They will also be sold in both plain and price-marked varieties.
Adrian Troy, head of marketing for AG Barr, said: “Diwali is celebrated by 1.3 million people throughout the UK, representing £80 million in incremental sales and in turn a huge profit opportunity for retailers.
“Food and drink are at the heart of festival celebrations, with sales of exotic juice drinks increasing by 42% at this time. Having a large range of flavours to choose from is really important to shoppers, particularly during Diwali, when they are catering for large family gatherings.
”Large pack sizes also have greater appeal and, Rubicon, the UK’s No.1 Asian soft drinks brand, provides a major opportunity to drive sales in convenience with its broad choice of great tasting, authentic flavours and the choice of still and sparkling variants.”
The launch of the new packs will be supported by a range of POS, throughout the busy celebration season.