Froneri is adding Rowntree’s Fruit Pastille Froots to its range of Nestle ice lollies while also gearing up to celebrate 50 years of Fab ice lollies.
Available now, Rowntree’s Fruit Pastille Froots have a raspberry sorbet centre and fruity ice cream in a blackcurrant or orange sorbet coating. They contain 25% fruit juice content that Nestle says will provide a “refreshing experience for all the family”.
Froneri is also aiming to put the ‘fabulous fun’ back in to fab with a full pack redesign that celebrates the mix of taste, fun and refreshment.
All Froneri brands saw significant growth last year compared to 2015 with the total portfolio performing ahead of the market growing 12% year on year and the Rowntree’s fruit pastille lolly climbing to the number one position as the best-selling ice lolly.
Rowntree’s’ will be investing in a multi–media advertising campaign, including TV adverts as well as outdoor and social media promotion.
Charlotte Hambling, head of UK marketing at Froneri, said: “We lead the market when it comes to ice lollies as our Rowntree’s range and fab continue to prove popular with people of all ages. We want to keep the sector exciting by continually bringing new innovation to the market and we’re confident that Rowntree’s Fruit Pastille Froots it will drive incremental growth to the market.
“We also want to celebrate the iconic role that fab has played in the market for the last 50 years. We’re planning some exciting events in honour of the milestone and we’ll also be bringing consumers something completely new for the fab range that we’ll be revealing very soon.”