Robinsons Real Fruit On the Go

Robinsons has added a Blackberry & Blueberry flavour to its on-the-go range.

The new addition to the range and joins the Raspberry & Apple and Peach & Mango variants. Available across the grocery and convenience channels, including £1 price marked packs, from March 2022, the launch will be supported by digital advertising, and disruptive in-store activation..

Britvic research recently found that 55% of retailers have added new soft drinks launches and flavours to their offerings to boost on-the-go sales since lockdown restrictions have eased. The research also found that over two-thirds of retailers agree they are seeing growth in impulse soft drinks sales, and over a third predict their on-the-go ranges will exceed pre-covid levels.