Riverside Cards is launching a refreshed range of greeting cards, which will see new card designs released by the brand every month this year.
The strategy of continuous product innovation is designed to drive significant growth for independent stores. Riverside’s card range includes 300 every day greeting cards along with more than a dozen premium lines.
All products are available to the convenience channel and split into three categories; good, better and best. The good range has an rrp of £1.69, the better range retails at £2.29 and the best range has an rrp of £2.
This year, Riverside has already launched four new premium card ranges, including Oli and Evie, Monochrome, Rainbow, and Photo Fun.
Andrew Glen, md of Riverside Cards, said: “We’re passionate about supporting indie stores, so we partner with them to ensure they get their fair share of the profitable greeting’s category. Our model is simplicity itself for our partners, we supply cards on consignment so that they don’t tie up cash in stock, and our van sales team service the displays introducing new designs every time they call.
“By outsourcing the category to us our retailers are able to focus on other parts of their business because we are managing the category on their behalf. Constant product innovation supported by dependable service is driving organic growth and the number of retailers working with us is also growing. Every month we introduce new designs, in fact 80% of our range has been refreshed already this year. Consumers get variety, value and innovation and our customers grow their sales and profits.”
For more infomation, visit: www.riversidecards.com