Richmond unveils £2.6m marketing campaign

Richmond has announced a £2.6m marketing campaign.

The 360-degree campaign runs across TV, VOD, Social and Out-Of-Home, and celebrates the brand’s heritage whilst also providing a look ahead to the future of Richmond, Richmond Meat-Free, its loyal consumers and influential retailers. Giveaways and in-store promotions will be rolled out as part of the new ‘Good Times’ campaign, as well as heavy investment across VOD, OOH, TV and Social.

“The launch of our ‘Good Times’ comms platform marks the start of a new era for Richmond”, said Chris Doe, UK marketing & innovation director at Pilgrim’s Food Masters. “Richmond has been an iconic brand for 130 years, a mainstay for families, friends and loved ones across the UK. Our approach to this new phase of marketing is simple. How do we evolve our positioning to become a broader mealtime brand, dialling-up our strong emotional benefits? Our range has something for everyone, and we wanted to reflect that in our marketing, our comms and the future of the brand.”