Rekorderlig has launched a pioneering new range of cider cocktails.
The three-strong range, available in packs of 12 x slim 250ml cans (rrp £2), combines Rekorderlig Cider with spirits and other ingredients.
Passionfruit Gimlet is a citrusy blend of Rekorderlig’s Passionfruit cider, gin and a hint of lime.
Wild Berries Bramble is a dark fruity mix of white rum and the brand’s premium Wild Berries Cider.
Swedish Punch includes flavours of mint, lime and elderflower blended with Rekorderlig Strawberry and Lime Cider, and vodka.
Alison Pickering, brand director, Portfolio at Molson Coors, said: “Cider cocktails are an area that we’ve continued to innovate and invest in over the last few years. The new Rekorderlig Cider Cocktail range is a result of the success the brand has experienced in this area.”
“Cider has become a multi-occasion drink, especially with our core consumer group of young adults. The introduction of this convenient range of cocktails offers cider fans even more opportunity to enjoy Rekorderlig, whether it be at home, a party or a festival.”
“At Rekorderlig, innovation has always been the key to the brand’s success whilst maintaining the quality of our cider. We’re confident Rekorderlig Cider Cocktails will be a success amongst cider lovers and non-cider drinkers alike, recruiting new fans of the brand as well as adding value to the category.”
Rekorderlig Cider Cocktails, 5.5% ABV, will be supported in the UK off-trade by POS, PR, advertising and experiential campaigns.