Quaker Oats, the nation’s favourite porridge brand (Nielsen Scantrack, Total Coverage, Total Cereals, YTD WE 02.07.16), is launching new Oats So Simple Protein Sachets.
Available in two flavours - original (8 x 37.7g, rrp £2.45) and cinnamon (8 x 46g, rrp £2.45) - the new range taps into the protein cereals segment, which has grown by 274% over the last year (Kantar Worldpanel Usage, In Home & Carried Out Breakfast consumption, 52 w/e Jan). The launch will allow retailers to maximise their cereal sales by offering a fast, convenient, nutrient-packed format for existing Quaker shoppers as well as appealing to a new audience looking for a high protein option.
Available from the end of June across grocery and impulse channels, the Quaker Oats So Simple Protein Sachets comprising of 100% wholegrain oats and soy, with 20g of protein per 100g.
Eric Williams, Quaker Oats marketing manager, said: “We know that the popularity of protein means it is important for us to provide innovative solutions to meet customer demand and help retailers capitalise on this trend, particularly as it is increasingly being recognised as a vital part of a balanced diet.
“We’re confident that the new Oats So Simple Protein Sachets will be a hit with retailers and shoppers who are looking to eat a quality cereal with the added benefit of protein that can be made in two and a half minutes.”