Pulsin Kids’ Fruity Oat Bars is partnering Hotel Transylvania 3: A Monster Vacation, the upcoming 2018 family movie from Sony Pictures Animation.
Pulsin is targeting family consumers through promotions on-pack and POS displays as well as across digital and social platforms.
Consumers purchasing multipacks of Pulsin Kids’ Fruity Oat Bars this summer will have a chance to win a family holiday and exclusive merchandise.
To be released in the UK on July 27, the collaboration also includes Hotel Transylvania 3-themed sampling events across London retailers, blogger and influencer competitions, consumer and trade PR campaign and advertising (OTP and digital) within national newspapers and family magazines.
Pulsin Kids’ Fruity Oat Bars are 100% natural made with real fruit and natural ingredients, they contain less than 100 calories and are perfect for children aged from 3-9 years. Pulsin Kids’ Fruity Oat Bars have reduced sugar, only contain natural sugars, are made with a nut free recipe, count as one of a child’s five a day, are gluten free, dairy fee, non GM and soya free with no artificial ingredients additives or preservatives.
Promotional packs will be on shelf late June 2018 until the end of August 2018.
Simon Ashburner, co-founder Pulsin, said: “Hotel Transylvania 3 is an exciting opportunity for Pulsin and the perfect platform to showcase our Kids’ Fruity Oat Bars and position them as the optimum healthier snacking choice for families. We’re confident that the colourful creative and iconic characters will help engage families and establish Pulsin as the go-to kids snack.”
Peter Staines, head of partnerships at Sony Pictures, said: “Moviegoers everywhere are excited this summer to be back with their favourite monster family. We are thrilled to be working with Pulsin to create a fun and engaging collaboration for the latest movie across multiple touch points”.