Obesity is estimated to affect around one in every four adults in the UK, according to the NHS. Ahead of World Obesity Day (March 4th) we have collated a selection of Better For You product launches that could inspire your customers to make healthier choices. 


Grenade Peanut Butter & Jelly Bar

Protein products supplier Grenade has revealed a Peanut Butter & Jelly bar. Packing 20g protein and just 1.8g sugar, the firm claims that the bar is a healthier alternative to high sugar confectionery, with the added power of protein to keep fitness fanatics on track with their New Year’s resolutions. More info


Nuts for_healthier

Nuts For

Sun Valley’s Nuts For brand has introduced three healthier flavours. Protein Pick-up and Berry Boost are vegan and provide a source of plant protein, whilst the Honey Cashews and Peanuts offers the taste of honey-roasted nuts with more honey and less sugar. More info



Cold Press Rise & Shine and Valencia juices

Coldpress has expanded its range with two new super juices. ‘Rise & Shine’ is a mix of orange, mango, carrot, apple and passionfruit and aims to showcase orange juice’s more extravagant flavour potential, while Valencia Orange Juice with pulp taps into the trend of good gut/high fibre diets. More info


Oatibix Nutty Crunch

Weetabix Oatibix Flakes Nutty Crunch

The 100% wholegrain Nutty Crunch is packed with honeycomb pieces, honey-coated corn flakes and caramelised nuts, as well as being HFSS-compliant. Oatibix Flakes Nutty Crunch will be available in 450g pack SKUs, rrp £3.29. More info


Monster Ultra zero sugar watermelon

Monster Ultra Watermelon

Coca-Cola Europacific Partners (CCEP) has unveiled zero sugar Monster Ultra Watermelon and a snowsport-themed promotion. More info


Go Ahead Fruit & Oat Bakes

Go Ahead Fruit & Oat Bakes

Pladis is introducing a new recipe for its Go Ahead Fruit & Oat Bakes. Comprising the same soft sponge, packed full of the brand’s signature fruity filling, the non-HFSS range reformulation will see the introduction of a more nutritious recipe that will help retailers tap into the refreshed demand for Healthier Biscuits. More info