Premier Foods has unveiled its Halloween offering for 2021. This year’s line-up sees Mr Kipling Toffee Apple Pies (rrp: £1.50) join the range.
Premier Foods is also bringing back Cadbury Cakes’ Goo Heads (rrp: £1) while this year’s Halloween and Bonfire Night will also see the return of Cadbury Pumpkin Patch Cakes Cadbury Bonfire Logs (rrp: £1), Mr Kipling Fiendish Fancies (rrp: £1.50), Terrifying Toffee Whirls (rrp: £1) and Chocolate & Marshmallow Slices (rrp: £1).
Brand director for sweet treats at Premier Foods Mathew Bird said: “With Halloween just around the corner, consumers will be keen to make the most of seasonal occasions over the coming months. Shoppers will have more chances to mark this Halloween with loved ones, be that at home or out and about, so our range of returning favourites, alongside our new Toffee Apple Pies from Mr Kipling, offer the ideal treat. The latest addition will help retailers target an even broader range of consumers, as the pies and tarts sector is traditionally enjoyed by post-family shoppers.”