Hydration enhancing product makers, Phizz, have added a premium product to its range, Daily Immune+.
The new effervescent tablets offer “hydration-focused immune support,” packed with vitamins D, B6, C, A and E, plus other key minerals. It also promises “proactive, daily support to help immune systems fight infection and keep users healthy and resilient.”
Launching in an Orange flavour, the NPD will be rolling out from 25 August to independent retailers via wholesalers, it advises.
Founder, Dan Cray, said: “Proactive immune support starts with hydration - it’s our first line of defence. When you’re well-hydrated, your body keeps a healthy barrier that helps block germs. If you’re dehydrated, that barrier weakens - making it easier for bacteria to get in. That’s why Phizz tackles hydration first, by tapping into the power of the sodium-glucose co-transporter to hydrate three times faster than water alone.”
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