Webbox Naturals2

Pets Choice is investing half a million pounds in a multichannel campaign for its cat and dog food brand Webbox Naturals.

The campaign, which sees Webbox Naturals advertise on TV for the first time, also accompanies the launch of refreshed packaging.

The product packaging now includes a satisfaction guarantee, promising pet parents a 100% refund if their canine or feline friend isn’t satisfied with the food.

The accompanying marketing campaign, which focuses on feline family members, includes the brand’s first TV ad across Sky and video on demand channels, out of home, shopper activations, social media and influencers, online and digital, above the line and PR.

Head of marketing at Pets Choice Lisa Melvin said: “We know thanks to our exceptional growth in the last year that our delicious Webbox Naturals recipes can tempt fussy felines and picky pooches while delivering the goodness they need to be happy and healthy. That’s why we’re expanding our reach among pet parents with the brand’s first ever TV and cross-channel campaign.

“Such is our confidence in the brand, we’re also adding a 100 per cent money back guarantee to the product offering. We hope this, coupled with engaging activations and a far-reaching presence across consumer touchpoints, will reiterate our commitment to providing the best quality possible, at great prices, and to generating future success across the food and treats categories.”