Persil, the Unilever laundry detergent brand, is launching a partnership with Disney to support the live-action release of Beauty and the Beast.
Persil will be offering shoppers a £5 Disney Store voucher with every pack of 22w and 38w Persil Capsules purchased while sporting artwork from the Beauty and the Beast film on-pack.
The limited-edition range of Persil Capsule pouches will stand out on shelf with the promotion for the Disney fairy-tale blockbuster, starring Emma Watson that premiers in UK cinemas from March 17. From now until mid-April the on-pack promotion will feature across all Non Bio, Bio and Colour variants.
Jennifer King, senior brand manager for Persil at Unilever UK, said: “As one of the UK’s biggest household brands, we are thrilled to join forces with one of the biggest movies of 2017. With the chance to redeem a £5 Disney voucher with every pack of Persil Capsules, shoppers really can take home the magic of Disney, as well as beautifully transforming their clothes with the cleaning power of Persil Capsules.”
The activity will be supported by a £2million marketing spend, including an out of home campaign, bespoke point of sale materials and an on-pack promotion.
Consumers can redeem their limited edition £5 Disney Store vouchers online at www.persil.co.uk by entering the unique code printed on every pack. The promotion will offer customers the option to select either an in store voucher or a unique e-code to use at www.disneystore.co.uk