Shoppers will have the chance to win in-game rewards thanks to a new Pepsi Max on-pack promotion in partnership with EA Sports FC (previously branded as the FIFA videogame series).
Available across all core, Cherry and Lime 500ml bottles, the promotion is running until the end of the year and will be supported by POS and digital activity. By entering their bottle’s unique promo code on the Pepsi Max microsite consumers can unlock EA sports FC 24 in-game rewards. Each claimant receives a Pepsi Ultimate Team in-game pack for EA Sports FC, including a 75+ rated untradable gold item and an additional prize, such as unique kits or backgrounds from football talents. Repeat purchases will be encouraged, with shoppers able to receive up to ten unique and in-game rewards during the promotional period.
Under its previous branding, the game was the most popular franchise in the UK in 2022, with over five million FIFA players. The partnership allows Pepsi Max to continue its rich heritage within football entertainment, following the already successful partnership with the eChampions league which has reached millions of football fans since its launch.
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