Paddy’s Bathroom has partnered up children’s channels Nick Jr and Nick Jr Too, to sponsor bath time programming and advertise its range of natural toiletries for babies, toddlers and kids.
The deal includes extensive screening of a new 30-second cartoon-style ad featuring ‘bath time fun’ and a voiceover from Paddy’s Bathroom founder Paul Lindley. The ad also features cartoon characters taking turns at imagining ‘fun wash time scenarios’ including bathing with hippos and deep sea diving with an octopus.
The Paddy’s Bathroom range features ‘Bubbly Stuff’ (rrp £5.99, 400ml), ‘Squirty Stuff’ and ‘Foamy Stuff’ hair and body washes (rrp £4.49, 200ml), ‘Stuff for Shiny Hair Shampoo’ (rrp £4.49, 250ml), Stuff for Soft Hair Conditioner (rrp £4.49, 250ml) and Stuff for Hands’ (rrp £4.49, 200ml).
RH Amar’s new agreement follows successful six-year collaboration with Ella’s Kitchen, during which time the company has grown the brand’s sales in the wholesale, convenience and foodservice channels five-fold to £3.5m.
Lindley said: “We are delighted to be working with RH Amar to take our natural toiletries brand for babies and toddlers to the next level. Having worked together on Ella’s Kitchen for many years, I know the team has the expertise and enthusiasm to make a big splash in kids’ toiletries. As a company that shares our belief that businesses can do social good, we are excited about what the future holds for this partnership.”