Oxo is back on TV with two new “heart-warming” adverts that follow a modern-day family as they go about their busy daily lives.

The brand will be investing £3m into the campaign.  first aired on 10 October and is running until the end of February. The adverts will be heroing both Oxo stock cubes and the Oxo stock pots range, which is worth £2.7million since its launch last year (IRI data to 3rd September 2016).

The new campaign will strike a chord with many homes in the UK, with dads joining mums at the emotional heart of the family - and increasingly sharing cooking and domestic duties. The ads will showcase the heroic role of Oxo helping mum and dad pulling it off. The new family consists of mum, dad, three children and their pet rabbit, Mr Jefferson.