Orangina is making sure it gets into the hands of consumers across the country this summer with a wide-reaching ATL campaign.
The brand is launching an exclusive competition for independent retailers to mark the start of the campaign. The brand is giving 100 retailers the chance to win five cases of Orangina and Orangina Light to drive additional sales in their store.
To enter, retailers should send their name and store address to firstname.lastname@example.org or post their details to Orangina Competition, Lucozade Ribena Suntory, 2 Longwalk Road, Stockley Park, Uxbridge, UB11 1BA, marked for the attention of Bridget Hirst.
The sampling activity will get the brand into the hands of consumers to make Orangina top of mind and drive sales.
Sampling kicks off this month in major high-footfall locations in London and through a nationwide partnership with Toni & Guy. The sampling will be activated in areas such as Victoria & Waterloo stations and other key commuter locations. In addition, a large scale experiential activation will be created at Brighton’s Big Screen outdoor cinema throughout August. The £2.4m campaign will also include a nationwide outdoor campaign, social media activation, PR activity and in-store activity to drive purchase.
Already worth £9.9m (IRI MarketPlace, Orangina value, GB, latest 52 week data ending 23.04.17), Orangina is growing by 35% (IRI MarketPlace, Orangina value % change, GB, latest 52 week data ending 23.04.17).