One Water, the UK-based ethical water brand, is introducing cartons and canned water to its range of still and sparkling water.
From April this year. the brand will introduce the new formats to retailers, in a bid to encourage consumers to use alternatives to single-use plastic bottles.
One Water is a not-for-profit company that helps fund clean water projects in some of the world’s poorest communities.
Duncan Goose, founder of One Water, said: “Our main purpose as a brand is to bring an end to water poverty by investing our profits in clean water projects. In parallel, we want to help consumers make informed decisions about what they buy through offering a range of pack formats and information about the environmental impact of each material. That’s why, starting this Spring, we are introducing new formats to the category, to sit alongside our PET & glass ranges.”
“We believe that cartons and cans offer some real environmental benefits vs PET. For example, our cartons are primarily made from renewable paperboard which breaks down faster than plastic. Likewise, our cans will be made from over 68% recycled material. We will be actively promoting recycling of all packaging by offering recycling tips and other sustainability advice to our customers. We firmly believe that the combined value of individuals ‘doing their bit’ can have a transformative effect.”
All One Water PET are recyclable and made using 25% recycled materials. The brand is hoping to increase this figure to 100% and introduce refillable bottles in the near future.
One Water is available to the convenience channel. The new cartons will be sold in 500ml (rrp £1.29) and 1 litre (rrp £1.75) formats. The new cans will be sold in Sparkling (rrp £0.99 for 330ml) and Origins (rrp £1.69 for 2.50ml) varities.