Nestlé has launched some of its best-selling brands in pricemarked packs (PMPs). Toffee Crisp, Aero Peppermint medium, Aero Peppermint Bubbles, Kit Kat four-finger milk, Kit Kat Chunky milk and Yorkie milk are available now with a 45p flash. It says research shows 40% of c-shoppers would be encouraged to buy PMPs over non-PMPs.

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